Featuring the latest 3-stop Image Stabilizer for outstanding camera shake reduction, the EF 70-300mm f4-5.6 IS USM zoom lens also features super responsive autofocus. Replacing the popular EF 75-300mm f4-5.6 IS USM, the world’s first interchangeable lens with Image Stabilizer (IS), the lens is expected to appeal to serious amateur nature and sports photographers looking to achieve outstanding results while shooting hand held.

Image Stabilizer
IS dramatically reduces image blur caused by camera shake. The EF 70-300mm f4-5.6 IS USM features Canon’s latest 3-stop IS, a one-stop improvement over its predecessor. Gyro sensors detect unwanted vibrations, triggering the corresponding movement of a correcting lens group perpendicular to the optical axis. The EF 70-300mm f4-5.6 IS USM provides 2-mode IS for shooting immobile subjects.

Superb autofocus
The micro USM motor found in the EF 70-300mm f4-5.6 IS USM employs ultra-sonic frequency vibrations to drive auto focus with unrivalled speed and near-silent operation.

Pleasing defocused background
The EF 70-300mm f4-5.6 IS USM employs an electro-magnetic diaphragm (EMD) with a circular aperture.

Image quality
By optimizing Super Spectra lens coatings and lens element shaping, Canon’s engineers have been effective in suppressing flare and ghosting–more prone to occur with digital cameras due to reflection off the image sensor. By increasing light absorption, coatings reduce reflections off lens element surfaces to deliver crisp, undistorted images with natural color balance.

Focal length translates to 112-480mm equivalent in 35mm film format when fitted to EOS 20D and EOS 350D cameras.

When used in conjunction with Canon’s range of EX Speedlite flash units, the lens passes distance information to the flash algorithm for markedly improved flash exposure metering.

Accessories for the EF 70-300mm f4-5.6 IS USM include the lens hood ET-65B and the lens pouch LP1222.

If your just beginning to take your photography a bit more serious and maybe want to try your hand at making some money with your photography, you will want to look into getting a digital SLR camera. SLR stands for single lens reflex, so you add the digital and you have the d-slr camera.

You see the beauty of the digital SLR is that you have the artistic control of the traditional SLR and the convenience of digital files. To help you decide whether a digital SLR camera is right for you I am going to show you a few reasons why you want to purchase a digital SLR camera. Manufacturers have a very large variety of d-slr lenses. This in itself is reason to go from the point and click camera to a d-slr camera. You have higher light sensitivities and some digital SLR cameras have a mega pixel rating up to 16 mega pixels.

Why you should switch to Digital SLR Camera

Especially the advent of digital camera has made the art of photography even more interesting.

Again there are some people for whom this technology of digital photography is a way to indulge in the art of photography without having to spend much. There is a vast difference between how an image is captured by a traditional and digital SLR. The concept and idea followed by digital photography is similar to that of a computer. In digital photography the pixels stores the details of the image like the contrast, colour and brightness.

There many advantages that you can enjoy with digital photography. The digital SLR cameras come equipped with LCD screen which allows the photographer to view the image as and when he is clicking the photography and the final image as well. The digital photography option helps you to save the film and the cost of developing the images that is the case with traditional photography option. Apart from downloading the images in case of digital photography you can also get a printout of the images. However, there is one major drawback of digital photography and that is the image resolution. Comparatively traditional photography offers higher photographic resolution as compared to digital ones. The digital photography option also offers its user mostly with “point and click” technique.

Today I offer photography information about the SLR digital camera. Some of the cameras today will take a picture that is almost perfect. The SLR style camera will cost a bit more than your point and click camera but it is well worth it’s price.

This means single lens reflex and this is the type of camera you will want if you are going to sell your photography and consider yourself a professional photographer.

The SLR style camera will offer you many features that other cameras do not have. One of the main features that the SLR style camera will offer is the lens. The lens on most of these cameras is a zoom-in lens. Once the camera has it’s focus you can press the shutter button the rest of the way down.

Digital SLR Camera Photography - Moving From Snapshots to Photography

If you have been toying with the idea of buying a Digital SLR camera, the market is ready for you. Digital SLR camera photography takes your photos to the next level, beyond what you can do with a compact camera. While a SLR may increase the probability your photos are good it still depends on the person pushing the shutter button. If you are undecided the following features of an SLR may help understand what a digital SLR can offer you.

With a digital SLR camera photo composition is entirely within your control. The digital SLR will also allow you to get the benefit of a good zoom lens or specialist lens such as fish-eye or portraits lenses. Your photos taken in challenging conditions are likely to be better with a Digital SLR. With a compact camera your viewfinder is the area the camera is pointing towards, but not necessarily the image that will be produced.

So by choosing a Digital SLR camera your photo creativity is likely to improve. There is always a place for compact cameras and even professionals carry a point and shoot for various circumstances.